How to embrace a smarter, data-driven approach to revenue

In this episode, Adrienne Hanna is joined by Fiona Giacomini , Group Revenue Manager at Young’s Pubs , to explore how one of the UK’s best-known hospitality brands is embracing a smarter, data-driven approach to…

In the latest edition of the Revenue Rocks Podcast, we welcome Fiona Giacomini, Group Revenue Manager, Young's Pubs.

Young’s isn’t just a name you know from great pubs and hotels — they’ve also been leading the way in smart, data-driven revenue strategies. They recently completed a programme to future-proof their business by adopting a completely new tech stack which included PMS, booking engine, and of course a revenue management solution.

Fiona has been at the heart of that culture shift, balancing the art and science of revenue management across a diverse portfolio of properties.

In this conversation, we’re diving into how Young’s approaches revenue in a competitive market, how they get teams across the business on board with pricing decisions, and why technology — when used well — can be a general manager’s best friend…

So grab a coffee… get comfy and let’s get started…

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