How Can Content Support Your Commercial Strategy?
In this episode, Adrienne Hanna is joined by Michelle Casey from Words with Impact to explore why great copy is a crucial and often overlooked part of a hotel’s commercial strategy. With over 25 years of experience…
Words often get overlooked when it comes to being part of a hotel's commercial strategy, which is crazy when we all know that content is key to driving not only direct bookings, but weaving great messaging throughout every part of your guest journey.
In this episode, we are joined by Michelle Casey from Words with Impact. Michelle is a copywriter and brand storyteller with over 25 years of sales and marketing experience, including roles with British Airways, easyJet, and lastminute.com.
Michelle has worked with brands to turn bland into brilliant, and she knows how to make your marketing copy work as hard as your revenue strategy.
If you want to make your content work harder for you, then this is the episode to listen to.
Latest from the blog
1 min read
What makes guests travel further and pay more for a hotel experience? In this episode of Revenue Rocks , Adrienne Hanna talks to Michael Beare from Finn Lough about creating demand, communicating value and turning…
4 min read
Learning revenue management in theory is one thing. Seeing how it actually works within a live hotel is where it really starts to come to life. That’s why we’re so pleased to be working with Edge Hotel School and…
6 min read
There’s been plenty of noise around England’s proposed tourist tax, but for hotels the bigger question is simple: what will it do to the final price the guest sees? With different areas potentially setting different…
Address
Right Revenue
5 Windmill Business Park
Saintfield
Ballynahinch
BT24 7DX