Why the Future of Hospitality Is Still Human

I was recently invited by the Shiji Group to share my story - from three decades in hospitality to founding a technology company that helps independent hotels take control of their revenue strategy.

It’s not often you get the chance to stop and look back, but this conversation reminded me just how much our industry has evolved… and how much of its heart has stayed the same.

When I started in hospitality, there were no OTAs or dynamic pricing systems - just intuition, experience, and a lot of spreadsheets. But even then, the magic of revenue management was clear: data could guide decisions, but people brought it to life.

That idea has shaped everything I’ve built since. Right Revenue was born from a simple goal - to give independent hotels access to smart, easy-to-use tools that do the heavy lifting, without taking away the human touch. We designed it for what I call the “also Revenue Manager” - the busy hotelier who wears many hats and needs clarity, not complexity.

In my chat with Shiji, we talked about:

• How my hotel background shaped the way we build technology

• Why kindness and culture are commercial strengths

• The importance of collaboration across sales, marketing, and operations

• And how AI can never replace experience - only enhance it

More than anything, we discussed how the future of hospitality tech must stay human. Guests still crave personal connection, and the most successful hotels will be those that balance intelligent automation with empathy and intuition.

A big thank you to the Shiji team for such a genuine chat and for shining a light on the people driving hotel innovation.

👉 Click here to read the full interview with Shiji Group and explore the story behind Right Revenue’s journey.

https://insights.shijigroup.com/hospitality-revenue-and-the-power-of-human-driven-technology/